The Power of Sports Marketing Promotions

Brands create big impact by sponsoring large audiences events such as  Major USTA Tennis tournaments

Brands create big impact by sponsoring large audiences events such as Major USTA Tennis tournaments

By Daria Jake Q Fischep

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An excellent way for businesses in order to create awareness to their brand and advertise their merchandise is through sports marketing promotions. Because of the possibility to appeal to the public and influence millions of individuals, an effective sports marketing company can help you to expose your company’s name. Making use of proven mass media like television, newspapers, radio or online resources, sports events usually crosses over social boundaries such as nationality or language. Due to this fact, successful sports marketing promotions can assist you to eliminate all barriers of doubt and your clients would get a better opportunity for knowing and accepting your products, sometimes even if they are not aware of your brand.

At this point, you might be asking yourself how a sport marketing agency can modify a sponsorship campaign to suit the needs of your business. Essentially marketing firms appear to be in a position to create a great deal exposure for brands, by improving not just the products branding awareness but eventually profits.

Let’s look at some of the secrets of successful sports marketing corporations:

Sporting events
By using different media such as television, radio and internet, local events may perhaps become worldwide and it’s no real surprise that you will end up exposing your brand name and products not just inside the local marketplace, but also across the world. Relating with local markets and interacting with the international market will enable outstanding exposure to potential clients and generate excellent sales return.

Negotiation efficiency
The sports marketing groups will work on your account to negotiate the best deals with franchises, events, federations, athletes and more with their team of gurus. Therefore, there can be higher efficiency in this kind of direct approach which will ensure that you choose the best benefits possible.

A considerable number of activities could be a significant part of an activation strategy. These professional marketing corporations would recognize the properties which suit your sponsorship targets and offer high quality services. These include corporate hospitality, trade shows, malls tours, fitness center visits and much more.

Sports marketing firms will brainstorm with specialists to create cutting edge concepts to produce excellent marketing promotions. If you’re promotion or package resembles every other company, then you would not offer potential clients anything new. In all probability they will consider one which is distinctive as an alternative for one that is following the trend. Advertisements devoted to sport are generally creative as well and could also leave a significantly deeper impression in viewer’s minds, since it’s an issue that will be able to show the passion of your company or brand.

Quality services
Successful sports marketing corporations will assure that you’re benefiting from best quality service. In addition, they will ensure that promotional products and packages are generally the highest quality, so that consumers will return because your company only offers superior quality.

7 Incentives to Market & Promote Your Events

LCL sponsors the Toue de France

LCL sponsors the Toue de France

By Abhishek Agarwal

Any successful marketing strategy should include events. Marketing is largely a social tool that organizations use to improve their image, to attract clients, or to raise money or sell products. Humans are social animals, and we tend to respond better to in-person contact than to television or radio advertising. And when it comes to telemarketers … well. Here are some important reasons you should include events in your marketing strategy:

1. Events Increase your Business Network

When you host make an event part of your marketing strategy, you build your network by making new contacts who are interested in your product or service. They may have come to get the free booze or food, but while they’re with you, they learn about you. Events will leave a good impression in the minds of those who attend them, and they’re likely to talk about you and your event to others. Even if they don’t buy your product or sign at the dotted like, you can never predict the positive impacts of broadening your social base on the success of your marketing strategy.

2. Events Help you Give Back

Sharing your success with your community is an excellent way to improve your image and create new friends for your business, a primary goal of any successful marketing strategy. You let people know that the community is important to you, that you respect them, and that you want to repay their kindness and loyalty. Hosting a community event will create social capital for you and your business or organization.

3. Events Help you Scope Out your Competition

Marketing events give you the opportunity to learn about who your competitors are and what they’re doing. Inviting competitors is a great way to get a sense of what they’re about – their goals, their products, and their strengths and weaknesses. You may also get information on what their plans are, helping you formulate and refine your own marketing strategy. You’ll increase your stature within your sector and create allies among your competition.

4. Events are THE Time to Make Announcements or Introduce New Products

Critical to a good marketing strategy, especially if your organization is undertaking a new project or releasing a new product, events are the perfect venue for getting attention. If you want press attention, reporters are more likely to respond when you invite them to an event where they may also network and get free food. You’ll get more public exposure from them. Because you’ll have face-to-face interaction, you’ll have a chance to test the response to your announcement or product – to get a sense of how it will be received in the market. Having this preview under your belt, you can make better marketing strategy decisions about whether, when, and how to release your new product.

5. Events Mean Exposure

Your company or organization will always benefit from having your name in the papers and in the minds of your community and clients. Events are an excellent type of “reminder advertising,” where you keep your name out front. Even when you’re not making an important announcement or releasing a new product, using events as part of your long-term marketing strategy will reward your organization with continued exposure and interest. It will also help maintain business relationships with competitors, providers, customers, and the community in general.

6. Events Enhance your Image

Even when times are tough and budgets are tight, hosting events will give you the appearance of success. People are more likely to do business with stable, established organizations. Even moderate events remind your competitors that you’re a force to be reckoned with. They’ll assume that if you can afford to put on an event, you’re making a healthy profit and maintaining a strong, productive organization. When planning your marketing strategy and building its budget, don’t cut events first. Remember that the investment in events as a key part of your marketing strategy pays off handsomely at the end of the day.

7. Events Increase an Organization’s Pride

One subtle, yet profitable, way to show your employees your gratitude is to host an event for them. It gives you a chance to recognize their hard work and valuable contributions to the organization’s success. It builds morale and loyalty, producing a more stable workforce. Hosting the occasional event for your employees also gets public attention. Consistent with any good marketing strategy, press and community leaders will take note, and your organization’s reputation as a progressive institution will grow.

These are just a few of the more important reasons your organization should include events in its marketing strategy. Successful organizations are active organizations – they participate in the community, contribute to the industry, and maintain a public presence. Events will win public interest and support for your organization’s goals and products. Consider events as an essential component of your marketing strategy, and you will reap rewards far beyond the cost and effort you invest.

5 Strategies for Effective Brand Building

Top Brands utilize effective strategies to build and extend their brands and reach new customers.

Top Brands utilize effective strategies to build and extend their brands and reach new customers.

By Sakshi J. Arora

Planning to start or transform a business? Wait! Are you ready for everything that it asks for?

By everything, I literally mean “everything”, be it the money factor, a team of workers, business advertising, business branding, and what not.

It’s not only about a business; you need to pre-plan things every time you plan to do something new. Now that it’s about your business, varied factors can influence it apart from the capital, space and a team of personnel. You need expertise in the field you are entering. If you have the same, of course, you won’t face any problem commencing the work, but you might not be able to manage all the things all the time either.

Running a business is not child’s play. You will need to heed numerous aspects of your business and focusing on all of them all by yourself may/will mean losing your grasp on your business. I can bet you will never want to lose the charisma of your expertise while you want to remain in a particular domain.

Why take a chance?

Maintain a healthy balance among all the facets of your company while not letting your expertise lose its magnetism. You must be thinking “how will I manage to do it on my own”. Easy! Raise the business standards – both for your team and your own self.

A trademark was all a business needed earlier to become recognizable. But, the same can now be a problem – a big one. It’s very much clear. Do you think about a company’s trademark anymore? I’m sure, not (neither do I). Then, what is that is working for the companies’ betterment and promotion, and making different enterprises renowned brands?

Yeah! It’s the market presence. The more you make your company known to people around the world, the more likely it is to be a leading firm, enjoying a great market share.

Well, today it is (literally) next to impossible to build a brand sans advertising it, publicizing it, and before the same, building an ethical business approach targeted at achieving complete customer satisfaction.

If not with a trademark or logo, how to build the brand?

This is certainly a good and rather, a big question that most businessmen are finding an answer to.

Brand building is no more only about redesigning the logo of your company, but has come a long way from the same. First understand what your customer wants in terms of quality, value and experience, and then make all possible endeavors to reach out to him. You have every right to let him know that your business can fulfill all his requirements.

Each brand, whether big or small, wants customer satisfaction on priority. Of course, if you make a sketch, you will not judge or rate it yourself. After a business is planned with its stratagem designed properly, its end products will only be judged by a customer, who may/may not turn into a paid client, eventually deciding on a brand’s reputation. Customers’ trust means customers’ loyalty, which gradually increases your business’s potential to take the limelight and outshine its rivals in the market.

Let’s have a look at some strategies that will help you build your brand in an easy, effective and transparent manner. But, before that, let’s better understand the term branding.

What is branding and how to make the first workable step?

Branding, in simple words, is an advertisement or promotion of a company. Advertising campaigns and promotional events are vital to spread the word about a business, followed by event sponsorship, which improves the brand equity. Brand equity is a term coined for describing a brand’s value in the marketing industry.

Products expire after a certain time period, but brands last longer. Branding is converting innovative ideas into a memorable experience. When branding is done for a business, credibility is gained by that business, which automatically drives more and more number of customers to it.

Why not SEO only?

What branding does is possible through SEO (Search Engine Optimization) too. But, branding is suggested alongside SEO, because only branding can help enhance a company’s online presence. One chance may be that you just want to bag a few dollars/pounds, and do not have any other aim to start a business. The other may be that you want to earn name and fame and earn your business good reputation in the “popularity game”. In the latter case, SEO alone cannot get you a huge traffic. However, the same might get you high ranking in the search results with a few workable keywords. Here comes the need for branding.

Let’s switch to some major brand building strategies now.

First of all, you need to spread awareness about your brand to ensure its success in the long run.

1. Ensure everything from a Great Logo to Target Audience-

When you plan to do branding to take your business to new heights, keep in mind a few things – where do you want your brand to reach, how people should view it and what its main focus is. Make the brand worth being lived by your customers and in order to do so, know your customers well.

First of all, make a smart choice of colors for the logo and everything about your brand. Colors should be such that people do not find an excuse to forget it. Besides, the logo plays a vital role in helping any brand make a mark. Thus, hire an expert professional to get your company’s logo designed in a way to leave a lasting impression on your clients.

And now when you have finalized a logo for the brand, let it be accompanied by a few words that people keep on reminiscing every now and then. Give it a tagline that defines your brand in pithy.

2. Following Ethical Approach with Targeted Audience in Mind-

Design an ethical approach to run the business operations. If you serve customers the way they want, they would later reflect on your brand for sure. Thus, decide how you want them to see you and how you will present your brand in an efficient manner in the public. Ethics should be your priority; do you keep it the same?

Your team of professionals is who you can eventually owe part of your success to. Get your employees involved in most of the tasks, for they have their own different way of working as per their perception and outlook toward the business values and operations.

While they do so, just instruct them on how to keep customers’ requirements in mind so as to meet them in a proficient and satisfactory manner. It is your targeted audience that will turn into paid clientele and therefore, you need to carefully judge who will be those people looking for your products the most.

3. Creating and maintaining a Big Social Circle-

Besides working for your customers, you must also work to reach out to them to know them better and maintain long-term relationships with them. Interacting with people will make you learn new things to do better for your business. Some customers will provide you testimonials to keep as a token of appreciation, which will do a lot in promoting your brand to new customers.

This is an era of social media/networking. Be it an individual, an enterprise, or an NGO. Everyone would socialize to promote themselves, their products, their services, their work, or anything that could take them to a whole new level.

When it comes to building relationships, number does not count. Reach out to as many people as possible, since each and every person will in some way or the other benefit you and your brand. While some will come up with a positive feedback that will act as a motivation for you to do better in future, some will turn to give negative comments, which will again encourage you to improve things and move on to turn these people into your brand’s admirers.

It is not only enough to meet people, but remember their names and a few details. The more you show them their value to you, the more they will be returning to you. However, this still does not mean that you are allowed to use flattery.

4. Paying Attention To The Visuals –

A logo will be something that will reflect on your brand. Keep the same vibrant and engaging, or else, you have the choice of hiring a professional to do the same for you. Think of a big brand like Apple or Mercedes, the logo of the same will strike your mind in a fraction of seconds. These brands have not done anything exceptional, but just created an easy-to-remember, attractive logo and applied effective marketing strategies to promote their brand while ensuring superior quality. This is what you need to do with your brand.

Remember to add your company’s logo to each of your products, whether it is a product’s body or its packaging. The message/tagline you have designed for your brand should also accompany the same.

Get copyrights for the same, because this is what will make customers recognize your brand and make an impression.

5. Organizing Promotional Campaigns or Events-

Never forget to organize such campaigns or events, online or offline, which could help people or customers know you better. Among the online methods may come video sharing, or a link to a product launch. You can use YouTube to share a video that is informative and helpful for your customers. Also, you can use Facebook or Twitter to promote your brand in another beautiful and easy way of posting or tweeting anything new about your brand from time to time.

You can also advertise your brand on different websites, which would initially require you to spend a few bucks or dollars. But, ultimately it would return you more money depending on the number of clicks and traffic to your website.

The Way of Events-Choose this way to gather a huge crowd and promote a new product or service of your company. A corporate event is the most common promotional method used today that helps to a high extent in driving a huge traffic to you and winning their trust too. And if you have that trust of your customers with you, you are at no risk of dwindling or dying out in the long run.

Stick to Your Say

If you have succeeded in becoming a renowned brand, or are making all possible efforts to be one, make it a point not to go off the track at any point of time under any circumstance. It is important to maintain the integrity and dignity in any business. You should do and deliver what you promise or commit to your esteemed customers. They are valuable to you since the very beginning of your business; they are your lead generators.

Sakshi is a writer at an IT company. She writes for different genres.

Make event sponsorships work for your brand

With the many different forms of media and advertisement getting saturated so quickly, it is time for new kinds of innovations in the world of advertising. For this reason, an increasing number of companies are turning to new kinds of marketing tools like organizing events and also sponsoring events. Event sponsorship has proved to be a very successful marketing tool with a larger number of organizations and brands embracing it nowadays. Sponsoring an event means funding an event that will benefit you on an economic level later on.

What happens when a brand sponsors an event?

When a brand sponsors an event, what happens is that the brand or the product is advertised widely, but in a way that is more subtle than a television ad or radio ad. This is because the extent of your advertising is usually a banner or an announcement of sponsors. However, this still reaches a rather large audience. They are going to see it.

In the meantime, you can try something such as do a display at that event of your brand. For example, you may be a beverage company, so you can allow those attending the event to sample your beverage. This will help you build up a positive reputation and individuals are going to associate your brand with the event. You’ve probably noticed this when you have attended a sporting event. You’ll see that a certain beverage company is a sponsor and they may be selling that beverage out in the hallway. Now this isn’t as subtle as simply having a banner splashed across somewhere at the event or a mere mention of who the sponsors are.

Kia sponsors sports events all over the world

Kia sponsors sports events all over the world

Why should the brand sponsor an event?

There are a number of benefits that a brand gets out of sponsoring an event. They are:

1. Recognition – When sponsoring an event, the brand usually puts up a lot of placards, posters, distributed pamphlets, etc at the event. This way, all the attendees get to know about the brand and its presence there. If they see it in a store or another vendor, they will recognize it because they saw your brand at the event.

2. Sampling – An event is a great place to launch your product. If you have introduced a new product, get associated with an event where the product’s target audience may be present. This way, you can directly reach out to the customers and make an impact. And everyone likes a free sample. And if the product is good, the customers will begin making purchases and will become loyal customers.

3. Building Brand Awareness – A lot of times a brand may not be enjoying the amount of publicity that it deserves. This can be due to a number of reasons such as the media being saturated with so many ads, an excess of competition, and marketing campaigns that can use a little imagination. In such a scenario, it is very important that a marketing plan breaks away from the regular routines. This is so event sponsorship will work wonderfully towards building brand awareness.

Keeping these factors in mind, it can be seen that event sponsorships can really work for a company. However, the events should and planned properly, keeping the requirements in mind at all times; the requirements of both the brand and the event. Only then can event sponsorship work effectively for the company.

How to make the brand sponsorship work?

In order to make promoting your brand through event sponsorship a success, you need to meticulously plan your proceedings. First and foremost, you need to get associated with the right kind of event. It must be an event from which you can derive benefits. Remember that you are not running a charity and cannot possibly go around sponsoring every event that is taking place. Select the event from which your brand will benefit. Then, make sure the budget does not exceed your capabilities. Negotiate with the organizers of the event and see to it that your money is not being wasted on miscellaneous activities outside the event. Once that it done, work toward creating a lot of hype for the event through heavy promotion. This buzz generation is important, as it will attract the people towards the event. As the sponsor, it is your duty to generate the buzz needed to bring people your way. Also, it would benefit you as well if the event were attended by a large number of people, who can come in and get acquainted with the brand you are trying to promote through the sponsorship. After ensuring good attendance, work towards promoting your brand as much as possible at the event. However, this has to be done in a way that you do not annoy those attending. Do not go over the top and attract all the attention towards the brand! You should have qualified salespeople available so that they can talk about the brand, if required. Have demonstration corners, free sampling counters, and facilities for other such promotional attractions.


In conclusion, it can be said that event sponsorship is a great tool in marketing. You need to make the event sponsorship work for your company in any way that you can. Generate the right kind of ideas and then see to it that they are executed. Rope in the best people and get associated with the biggest and most popular events. Even though event sponsorship can work wonders for your company, you must realize that sponsoring an event that is not well publicized will do little in helping your cause. Do a lot of research before releasing the funds to the company or the event that you are sponsoring.

Also keep in mind that, once associated with an event, your reputation will be at stake as well. So get associated with an event that will take your brand’s name further ahead, not drag it into any controversy. If the event is a success, having sponsored the event, you will be in for many an accolade, both from the public and from the industry. Good luck!

Swati is a postgraduate in English and an MBA. She writes articles, blogs, web pages, reports, press releases, product descriptions, eBooks, sales letters and newsletters. She is passionate about health & fitness and loves to help people who are on a weight loss journey. Visit Swati’s blog now if you would like to receive her FREE report titled “Lose 10 Pounds in 1 Week and Keep It Off”.

Article Source: http://Swati_D_Banerjee/617179

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10 Resolutions for Marketers to keep in 2017


SHANGHAI, CHINA - OCTOBER 12: Rafael Nadal of Spain returns a shot to Juan Martin Del Potro of Argentina during the semifinals of the Shanghai Rolex Masters at the Qi Zhong Tennis Center on October 12, 2013 in Shanghai, China. (Photo by Matthew Stockman/Getty Images)

SHANGHAI, CHINA – OCTOBER 12: Rafael Nadal of Spain returns a shot to Juan Martin Del Potro of Argentina during the semifinals of the Shanghai Rolex Masters at the Qi Zhong Tennis Center on October 12, 2013 in Shanghai, China. (Photo by Matthew Stockman/Getty Images)

While the general population resolves to work out more, eat less, and quit smoking, marketers, too, are busy debating which bad habits they’d like to kick to the curb in the new year.

Here are some of the resolutions industry experts told us they have made for 2017.

1. Marketers should resolve to strive for greatness:

Creativity continues its marketing comeback, following back-seat status as marketers focused on collecting, analyzing, and making actionable the mountains of data at their disposal. Indeed, marketers have arrived at the notion that great marketing must be both part art and part science.

General Electric CMO Linda Boff told her New Year’s resolution is: “Kill good ideas in favor of great ones. And start boxing!”

2. Marketers should resolve to prioritize the mobile customer experience:

Statista predicts that the number of mobile phone users in 2017 will reach 4.77 billion worldwide. The latest “Internet Trends” report from KPCB shows that mobile digital media time in the U.S. is now significantly higher, at 51%. With desktop at 42%, the gap between the two is expected to grow over the next few years.

“In 2017, marketers will recognize why mobile has transformed consumer behavior and will make the necessary adjustments to capture their attention and their business,” said Jamie Gutfreund, global CMO at Wunderman. “Consumers do not get excited about average experiences. They now want 24/7 global access to the best of everything—the best prices, the best stories, the best quality products, which means that brands will need to do more than meet expectations. They will need to find ways to raise the bar and deliver extraordinary at every step in the customer journey.”

3. Marketers should resolve to stretch and exercise more:

The idea of micro-moments is going to be very important this year, according to Kirk Thompson, senior vice president of marketing at IHOP Restaurants.

“Like all good New Year’s resolutions, I’m on a great regimen, and my marketing resolution is simple,” Thompson told “Stretch and exercise more! I plan to stretch IHOP into great new places for our guests to enjoy more IHOP moments, being flexible about how and when our guests enjoy the best pancakes, bacon, coffee, waffles, and more, and exercising our guests’ love of eating up IHOP moments and sharing pictures, snaps, tweets, posts, and inviting others to join us.”

4. Marketers should resolve to stop combatting ad blockers:

Approximately 30% of Internet users say they find traditional banner advertising distracting and will actively avoid sites where they interfere with the content too much. Additionally, a 2015 report from PageFair and Adobe (’s parent company) reported more than 198 million active ad-blocking users around the world, costing publishers nearly $22 billion in lost revenue last year.

“Marketers need to focus on experience in 2017,” said Mark Asher, Adobe’s head of market intelligence and strategy. “Want to avoid ad blockers? Want to drive real ROI? Make sure your creative is personal, fresh, device-specific, and innovative. Why solve for viewability when you can create lasting brand loyalty?”

5. Marketers should resolve to create seamless experiences:

A seamless customer experience was once reserved as a must for the retail industry. Today, however, it is imperative for all industries to provide continuous, consistent, and high-quality experiences across channels and platforms, according to Jeannine Falcone, managing director, marketing lead North America, at Accenture Interactive.

“Marketing needs to enable better connected customer experiences for brands,” Falcone told “This will be even tougher to achieve in 2017, with the increasing complexity of channels and interaction points, but the surge in marketing technology solutions and data will empower marketers to create the seamless experiences consumers expect. Marketing should help drive bottom-line business results by delivering adaptive, connected brand experiences that are world-class—not just best-in-category. Breaking down organizational silos is key to fulfilling that goal, as is finding the right talent.”

6. Marketers should resolve to partner more closely with the startup community:

Marketers will see a greater demand for innovation in 2017 than ever before. Anticipating where a brand needs to be next will be crucial and, according to Steven Cook, that means building better ties to the entrepreneurs already making strides in our industry.

“CMOs increasingly need to own, orchestrate, and operationalize disruptive revenue and brand growth,” said Cook, managing partner at FortuneCMO and a contributing editor. “As a former Fortune 500 CMO and now a startup CMO, I see significant innovation intersection opportunities for enterprises to accelerate their growth-focused innovation pipelines by connecting with innovative entrepreneurs who have relevant, scaleable, monetizable IP. My 2017 resolution is to create more effective ways to commercially connect enterprises and entrepreneurs.”

7. Marketers should resolve to spend more time actully interacting with customers:

There’s no question on the power and insight that data can deliver to marketers, but, according to Mack McKelvey, CEO of SalientMG, nothing replaces true customer engagament.

“I recently spent seven weeks in Colorado as a marketing and entrepreneurial experiment,” McKelvey said. “I listened to residents and fellow travelers from all over the U.S. and across Europe. In those weeks, I learned more about customer attitudes about travel, retail, dining, finance, sports, and wellness and the brands that serve those industries. I spoke to dozens of people about practical uses of technology, apps, and what really drives efficiencies and happiness in their lives. In many ways, the seven weeks was some of the best accidental market research I’ve conducted in a while.

“As a marketer, data drives so much of what we do, but nothing, and I mean nothing, replaces true consumer interaction——and I don’t mean in Times Square or on the Third Street Promenade. Listening and engaging with consumers and businesses in the areas outside of the major metros Steve Case talks about in ‘Rise of the Rest’ will define my 2017.”

8. Marketers should resolve to leverage mobile location data:

Most marketers use location data for social and search, and now more than half are also using location for targeting as well, according to a recent report from the Mobile Marketing Association. Marketers value location for driving brand equity and customer experience versus just leads and sales.

According to Gladys Kong, CEO of UberMedia, mobile location data will define 2017 as the year of a more intelligent, informed market strategy.

“At UberMedia, we believe that data won’t change the world without the people who understand it,” Kong said. “Harnessing the power of mobile location data to inform smarter, more strategic business decisions is the most critical component in today’s competitive arsenal, as all industries grapple with an omnichannel world in which customers are more educated, competition is fierce, and media is incredibly fragmented. Mobile location data can provide in-depth population and demographic insights, allowing retailers to analyze real-world visitation trends, assess demographic and psychographic profiles for site analysis, and forecast and measure cannibalization.”

9. Marketers should resolve to invest more in video:

Online video viewership will surpass traditional TV views by 2020, making 2017 a vital year for marketers to implement goals around online video, said Michael Avon, co-founder and CEO of ICX Media.

“With more than 6 billion hours of video watched per day on YouTube and 4 billion hours watched per day on Facebook, this doesn’t mean that marketers need to create more videos. Instead, marketers need to look at the data that can tell them where their audience is and what content their audience wants to consume. Then they will be able to create better video content that drives far better engagement and results,” Avon said. “Marketers need to take a page from their own book and use analytics to their advantage in order to drive video content results they will need. From views to growing their subscribers, in the upcoming year marketers must resolve to create amazing videos with the data and analytics to back up their online video success.”


Recently, StubHub conducted a survey that revealed a universal truth about consumers: Live experiences make them happy. What also makes them happy is receiving messaging from companies on their own terms, via the channels and platforms they prefer.

“In a world of distractions, it’s easy to get lost in the daily grind,” said Jennifer Betka, CMO of StubHub. “It is my priority to reach consumers across their preferred channels at their convenience, deepening their access to live events that matter most. I strive to inspire consumers to live in the moment–there are thousands of concerts, shows, and games every weekend, and we think everyone should be there live.”

How to Organize a Seminar or an Event

Los Angeles ( Spoutbuzz)

Seminars and events have always been implemented as a holistic experience to participants. Thus, organizing an event requires extensive planning and preparation with most work implemented at least a few months before the actual event. Most of the time, seminars seem to run like clockwork with all events flowing smoothly according to schedule. In reality however, much groundwork has been worked on with the purpose of developing the right atmosphere in addition to a beneficial experience to partipants.

1. Establishing the theme of the event
Each event follows a theme and purpose which will drive the event set-up, the target audiences or the participants, the guests and the marketing approach. In general, a business event such as an international conference for a particular industry will appeal to participants conducting businesses within that industry as well as sponsors who gain mileage out of publicizing their products during the event.

Apart from that, the theme of the seminar will also determine the type of marketing channels to be used to for publicity. This also holds true for the seminar marketing team who will need the event theme to correctly identify target participants and companies to sell the event to.

2. Selecting a venue
Venue selection is highly dependent on the scale of the event. Usually this is determined by the number of participants, the presence of any guests of honor (such as royalty or politicians) the activities during the event, or if there are additional floor space required for exhibition purposes.

A typical seminar of about 100 – 200 can be comfortably implemented in a hotel seminar room, possibly in a theater style setting or classroom setting. However, larger scale events with participant numbers scaling be! tween 500 – 1000 may require a large hall, ballroom, auditorium or a convention center.

The location and quality standard of the venue is also important especially if the event involves the participation of VIPs. With this, a reputable location would be imperative, including good quality and wide range of seminar facilities available. It is always wise to explore the possibility of a few venues and examine their location suitability, level of services, ambience, and costs before coming to a decision.

3. Seminar Marketing and Publicity
Seminar marketing is by far the most critical and often most challenging task in event organizing, and is often regarded as the most critical factor of an event’s success. This is because the number of participants turning up for a seminar is highly dependent on the strength of marketing activities and publicity. Whether or not the event achieves its objective or whether the organizers will walk home with a profit or loss largely depends on the marketability of the event. This means that the right marketing strategy and seminar positioning must be adopted in order to draw adequate event sign-ups.

Most of the time, event organizers who have large budgets will turn to above the line marketing such as newspaper and magazine advertisements as well as radio and television advertising to publicize the event. Press releases may also be sent in to major newspapers, in order to create the awareness of the upcoming event. Additionally, large advertising media banners and posters can also be purchased to advertise the event in high human traffic areas. When using print advertising, the specific magazine or newspaper used must have the target audience of your event as their primary readership base. Also all print media should be copy written with an enticing approach, highlighting the extensive benefits of participation.

However, if budget is a problem, then below the line marketing may also do wonders. If the event is industry specific, mass faxing to companies belonging to the industry would be feasible. Telemarketing is a very effective marketing channel to create awareness within the right participant group. Additionally, dispatching sales personnel to attend to the requirements of large participant groups is an ideal and effective strategy. Mass emailing has become one of the most cost-efficient methods to reach out to large target audiences. This would be really useful if the event organizer already have an existing database. Otherwise, a list of names can be rented from database companies to attain the same results.

4. Collaboration with sponsors
Getting reputable sponsors to participate in an event will help boost the creditability of the event, as well as reduce costs. Sponsors can also help with marketing, as they also help publicize your event to their customers. Apart from that, some of the sponsors can chip in on venue rental in exchange for exhibition space or publicity for themselves. Some sponsors also require a short message of their company to be given to the participants during the event. Others give away sample products or door gifts to participants.

5. Managing People and working with speakers
A seminar will not be successful without the people running it, as well as the speakers sharing their knowledge to the participants. Invite speakers who are of caliber and reputation to the event, and who will provide the participants with relevant information to their work, industry or business. Prepare the speakers beforehand and work with them on their Power point presentations as well as pre-inform them of the logistics processes, timing as well as the expected audience size. Check with them on any special requests, such as the requirement for an overhead projector or additional microphones to be used for question and answer sessions.

All events require a good team of people handling tasks on ushering, registration, customer service as well as handling financials. Familiarize the team with any required event protocol to eliminate the possibility of confusion or error. In order to ensure smooth implementation, each person should be familiar with their individual roles. This can be ensured through a preparation of a detailed schedule of events coupled with roles and responsibilities for each person. Ideally, a project manager should control the whole team and ensure that everyone is carrying out their duties efficiently. Apart from that, the project manager also has the delegated authority to deal with all parties such as the venue management as well as the sponsors and event exhibitors.

6. Actual Day – Preparation, Registration, Ushering, Feedback
All seminar planning and preparations, constituting 80% of total work involved, cascade to the actual event which may last only for a few hours or a few days. On the day before the event, visit the venue to ensure that everything is in order according the requirements and specifications. Microphones, projectors, audio and video systems must be all checked to be in excellent working order. Over at the office, have a packing list prepared and get all require items transferred to the actual venue at least a day before the event. Event staff should be dispatched to work on site preparations, including setting up booths, decorations and posters, the day before the event.

On the actual day, staff should be present at the venue at least 1 1/2 hours before commencement. They should report to their duty stations and must be ready to receive participants half an hour before they are scheduled to file in. Registrations must be made at the door to ensure authorized access. Name tags, door gifts and event schedules or booklets will be given out at this point and ushers will show participants to their seats in the event hall.

Staff will also be responsible for providing advice or help to participants during the event. Finally, feedback forms should be distributed and then collected from participants to determine the satisfaction level on all aspects of the event experience. This is in order to receive pointers, ideas and advice for future improvements.

Author Bio
Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at or

Traditional Marketing vs. Sports Marketing


For more than 30 years, sport – the world’s favorite passion – has been a strong driver for multinational brands to masterfully reach many passionate fans all over the world. Unlike standard marketing, sport affords manufacturers an affordable, incorporated marketing program which activates captive target demographic through a personal, sentimental relationship.

Almost 2 million followers in Singapore tuned in real-time to witness the Lions grab the Asean Football Championship trophy earlier this year. The real-time telecasts of both legs of the finals between Singapore and Thailand became the best two rated shows in the country that week (and rank one of the best all year long), and further, the audiences reached in Southeast Asia established its status as ratings leader in this particular region. This extensive and passionate following offered title sponsors like Nikon, Nike, JCB, Yamaha, Toyota, Toshiba, Maxell, Konica Minolta, Epson and Emirates Airlines the one of a kind opportunity to link their brand names with the most renowned sport in the world – football, also, the emotional feelings which it generates amongst its supporters.

In just a little more than the 90 grueling minutes of the second match final that was broadcast live over satellite and terrestrial channels, these sponsors’ brand names even earned the captured interest of a large number of spectators not only in Singapore but through Southeast Asia. To realize this degree of media exposure by means of above-the-line marketing techniques could have cost a lot more and yet produced a far smaller return on investment (ROI).

Sports marketing includes several areas – events, athlete endorsements, sponsorship, multimedia, TV broadcast and press coverage – and it is generally part of a wider marketing mix. It has demonstrated that there is typically no greater client partnership when compared with having followers imitate their cherished sports stars and teams by sporting precisely the same branded attire or purchasing exactly the same products or services that their sports personalities are attached to. There isn’t anything more powerful than seeing a passionate and interested group of fans huddled in a packed bar captivated by the action on the big screen, or arriving at the stadium in droves donning the branded gear of their much-loved team or athlete.

A different instance is the upcoming Asian Cup that offers sponsors the benefits of a built-in marketing structure on local and regional standards. During the last edition of Asia’s top football event, 442 matches were sent out all around over 40 nations in Asia. A cumulative 748 million Asian football enthusiasts watched every single minute of the action. This year’s Asian Cup guarantees to achieve much larger viewership numbers and engrossed audiences to sponsors. Using an emotional attachment centered around local affinity, sponsors can connect exclusively with their prospects by crafting a sport experience applying their labels whether it be on-screen or in-stadium, by means of promotion, product advertising tie-ins, hospitality, items sampling and fan contests.

The SpoutBuzz Platform Launch

Every day we realize that we live in an exciting time for work, play and living. Instead of three or four big vendors providing end-to-end software suites, we have a variety of top notch products at our fingertips ready to make us more powerful and productive in our lives. But all of these great products come with a small cost: the tools we use every day don’t always work well together. We use social media, and other platforms to connect our lives to everyday things and everyday places.

The SpoutBuzz Platform aims to make your daily experiences even better. We know that just a fraction of improvement in everyday interactions between the services you use makes a world of difference. And on February 1st, we’re taking a few bigs steps forward in bringing them all together.


The SpoutBuzz Platform

First up, the first release of our core, and brand new, where you can find live experiences all around the world, and apps that can extend the capabilities of spoutbuzz. Finding live experiences is easy and you’ll be able to extend your experiences ieven further with the spoutbuzz app coming in April. Installation is easy—you’ll be using spoutbuzz and our new apps after just a few clicks.
There are listings from a variety of categories but what makes us different is our focus on finding the hottest and trendiest events that add value to your daily life rather then a listing of tickets or events and venues you’re not interested in. No matter what you want to do, we will help you find and enjoy it.

The SpoutBuzz Difference
But that’s not all: to support and encourage developers to build apps that interact with SpoutBuzz, we’ve announced a new innovation fund. If you’re a developer or small company deciding whether the spout buzz platform can add value for you, the SpoutBuzz innovation Fund is a new source of support to help you get started building apps. The SBIF will fund both “SpoutBuzz-first” apps as well as B2B and enterprise tools that make SpoutBuzz integrations a core part of their offering.

We expect our portfolio to feature a diverse array of entrepreneurs working on solving problems for teams in every industry, function, and corner of the world. We’ll measure the success of the SBIF in the quality and adoption of the apps built by companies and by the overall investment we see in the SpoutBuzz ecosystem.

SpoutBuzz F.A.S.T

Finally, we’re happy to announce the launch of a new initiative called the SpoutBuzz Framework Applications & Strategic Technologies. This exciting initiative is intended to develop new in-house initiatives to extend the reach of the SpoutBuzz platform, including car applications, notifications and dynamic content.

There’s a lot to be excited about in these three announcements. Our goal is to differentiate ourselves from competitors by becoming a valuable tool in the daily lives of our users that help them drive their goals and objectives both personally and professionally. We will not be content with being an event or ticketing system, rather our goal is to become a daily planner that is integral to lives experiences no matter how large or small and no matter the venue. Come back soon, there’s more to come.

SpoutBuzz launching creator series


With the launch of the new and retooled site, spout buzz is working on new ways to ad value to creators all over the world from our Brooklyn and Atlanta offices. In each of our offices, we’re building dynamic spaces, that allow us to build on our existing SpoutBuzz services with phenomenal new initiatives, starting with our first new initiative that we’re calling SpoutBuzz Creator series. We’re going to use the event and education space within our facilities to host classes on how to SpoutBuzz events – from learning how to promote and market your event to learning production and the basics of the SpoutBuzz service to visual studio StudioOne proucts. This will help our customers and partners enhance their skills but also to train and educate new entrants to the world of live experiences. Dumbo is home to an incredible creative and entrepreneurial community who use to teach and attend classes around the area. Over time, we will experiment and invite back our community of creators, makers and artists . .

We’re starting SpoutBuzz Creator series off slowly and will have more to say over the winter and spring, but look forward to hosting an official event soon.

There’s a lot more to say, and we’ll be sharing new developments with you in the weeks and months ahead.
Until then, we couldn’t be more appreciative of all of our staff and partners – and you – for helping us grow and establish ourselves so quickly over the last few months. On behalf of the global SpoutBuzz team, we look forward to seeing you in – or from – Dumbo.

SpoutBuzz heads to Dumbo

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SpoutBuzz, an emerging leader in live events , announced its move today to bring its headquarters to Dumbo Heights, Brooklyn, New York.

A message from our Team,

Dear Customers and Partners,

We’re incredibly excited to announce that SpoutBuzz is doing what millions of people from around the world and a little more than half of our staff have already done – we’re moving to Brooklyn or more precisely Dumbo Heights- an exciting industrial and creative neighborhood within Brooklyn, New York.

Monday next week we will be leaving our temporary Chelsea home in Manhattan where we have been busy developing our company for the last year, and opening a new temporary headquarters in one of the most vibrant and fastest-growing neighborhoods in New York City or anywhere else. As we’ve said, we’re confident that all of the old factories surrounding our new space will one day be filled with amazing tech companies. But for now, we’re one of just a few but growing number.

Our new offices at 81 Prospect St, provide a rich and enertinaing place to be, a vibrant community of artists, freelancers, small tech companies and others.

The space we’re building out nearby – plus more on the roof and more to come – will give us a stable long term base of operations and will allow us to continue to accelerate our growth and keep enhancing our platform, products and services to support our mission to connect audiences around the world through live experiences. That focus won’t change. Our servers and infrastructure will be housed in Atlanta, GA – and around the world via our content-delivery network partners’ global infrastructure.